Friends Day
July 30, Wednesday
Since 2009, Peru has celebrated "El dia del Amigo" on the first Saturday of July. The date was proposed by the beer brand Pilsen Callao.
In Paraguay, 29 July is used for giving gifts to close friends and family. Celebrations often take place in bars and nightclubs. The game of the Invisible Friend (Amigo Invisible) is considered a tradition, in which small sheets of paper with names are given to members of a group and each of them secretly selects on another, and on 30 July gives a present to the person whose name was written on the paper. This custom is practised in both schools and workplaces in Asunción and other Paraguayan cities